I stumbled upon the web site for Oregon health insurance company Regence and I was immediately impressed by its clean almost Web 2.0 design. Remember this is a big, boring corporate collecting over $8 billion in premiums per year. Then I noticed their section 'The Buzz' and I was even more impressed.
Regence have done an outstanding job with a very plain English description of the challenges facing the health care industry in the United States and what we can all do about it include:
- Treat your doctor like a partner
- Double your motivation (to improve your own health)
- Make wellness a daily to-do
- Know your health risks
- Safeguard your good health
- Watch your wallet
Their solutions are clearly only part of the answer as healthcare in the US is a hornet's nest of problems. Nevertheless, it is refreshing to see a 'big corporate' use such simple, authentic communication.
Today the news is aghast that consumer prices are up 5.6 percent. This is bad news clearly. But the news yesterday was a sense of relief that healthcare costs are up only 10.6 percent.
If a 5.6 percent increase in the CPI is viewed as shocking and 10.6 percent increase in healthcare is viewed as a relief there has to be something wrong with healthcare costs in the US!
Comments